Target Audience Research

For our target audience research, we decided to ask a number of different people that we considered to be our target audience a couple of questions.  They consisted of describing a mood board and also what name they would prefer the film to be called.  This broadened our research of the film title as we already had a poll on our blogger homepage with a voting system.  Below is the video that we created with the target research in.

Narrative Theory

As a class, we created short films to represent a particular theory.  Our group created a short film for Levi Strauss, it is the first film within this movie.

Logo Ideas

We have been researching logo ideas, and we want to involve the idea of something falling, due to our name being 'Fallen Productions'.  We have therefore come up with a mood board of different images and ideas which we could incorporate into a logo.  We are also thinking of making an animation for the beginning of our film trailer to appear as the production animation.  Below is the mood board of our ideas:

Following these ideas we have created a production animation which you can view here

Marketing Research and Analysis

For our film trailer, we have been researching how to promote and attract an audience into watching the film. Below is an example of a method of promotion.

Carrie:
This film wanted to market their remake of the film, and therefore decided to do a coffee shop prank, which was related to the film.  The prank consisted of a 'possessed' women who has 'telekinetic powers'.  Below is the video which was filmed throughout the duration of the prank.

Title Poll Results

We created a voting poll to see what other people thought was the best name for our film trailer.  This can be seen in a previous post.  The voting poll for the title name has now closed and the results are below:

The results show that 'Mandy' was voted for the most.  'Fast Lane' and 'Haze' were joint 2nd with 4 votes and 'Pep Love' last with only two votes.  From these results, it tells us what our target audience would want our film to be called, which we will debate and see whether it agrees with our story.

As well as the poll, we will be looking to ask some more people and interview them to see what they think would be the best name for our film trailer and why.  This will deepen our target audience research, and will ensure to fulfil the needs of those who are most likely to watch our film trailer.

Location Pictures

We decided to take photos of places in London as this is one of the locations we were considering for our trailer.

Our favourite image is the underground station sign as some people may link this to where beggers or buskers go to try and get money and they can also use it as a place for shelter, secondly the sign is brightly lit but high up this could be implying that there is hope or happiness but its just far away or needs to be found.

Secondly we liked the picture of the begger as you can see the floor is really dirty and wet and he's all alone sitting at the side showing he has possibly no friends or no one to turn to.

Film Trailer Rating

British Board of Film Classification

Looking at other social realism films, we have decided that it would be appropriate for our trailer to be rated 15.  We feel that the use of drugs, alcohol, and smoking would be more applicable for the age if 15 and over.  Below we have included some examples of social realism films, and their ratings.  This helped us to distinguish the differences in the films, and why they were classified their rating.

Looking for Eric: 15

• Contains very strong language and soft drug use

The Brown Bunny: 18

• Contains strong real sex

The Wrestler: 15

• Contains strong bloody wrestling violence, strong language, sex & drug use

Eastern Promises: 18

• Contains strong bloody violence

Paris, Texas: 12

• Contains strong language and moderate sex references

From the examples, there is a lot of variation between different social realism films and how they are rated.  It appears that the use of drug use and strong violence gives the films a higher classification (usually 15 or 18), and that moderate scenes of sex references have a lower rating.

From the research, we feel that the rating of our film trailer, 15, would be appropriate, as there will be the appearance of drug and sex use and possibly moderate violence.