Film Trailer Features

As we are nearing the end of editing our film trailer, we have done some research into the film features and titles that are in social-realism trailers. Below are a few trailers that we have looked at, and we have screenshot each of the different awards and quotes that are featured in each trailer.

This is England:

This film award is presented in a unique font which is used throughout the film trailer. It appears to be fairly animated, yet stands out clearly on the page. The relevant film award and year is also provided, along with the award that the film was given.

By including the director of the film, it appeals to a specific target audience who will have seen previous films by Shane Meadows, which will therefore urge them to go and see the film. By mentioning well-known directors, audiences will recognise and associate them with the quality of film and therefore if it is worth watching. Also, by using the word 'international', it proves that the film is successful and has gone global. This is particularly successful for social realism films.

The awards are again in an animated font and layout, and stand out on the background of the main characters in the film. Furthermore, the awards that the film has won are in a bigger font than who they have been nominated by. By using film festivals from Toronto, Rome and Tribeca shows again that the film has gone global, representing a positive impression from the audience.

The trailer also includes a specific award for 'Winner of Best Newcomer'. The award is presented alongside the actor who plays the main character, which indicates to the audience who the winner is. This also influences the audience to go and see the film, as this is an impressive award of such a young person.

Quotes from several sources are then used to represent the success of the film. Again, it presents the global effect that the film has had.

This specific example shows a quote from 'New York Daily News'.







These examples show quotes from 'Aaron Hillis' from 'Premiere Magazine' and 'Mark Olsen' from 'Film Comment'

London to Brighton:

 

Again like 'This is England', London to Brighton

 uses quotes made from famous and well-known

 sources. These include:

The Times - they use words such as
 'blistering' and 'compelling drama' to
entice the audience.

Film Review - they suggest the mood
and atmosphere of the film by mentioning
 'thriller' and 'sharp serrated edges'. 

Big Issue - they use simplistic quotes
to draw in the audience. This will make attract
specific people.

The Scotsman - relates to the British
element of social realism films,
and also includes a rating.



The Guardian - again uses a star rating
in the quote and uses words such as
'audacious' and 'dazzling debut'.

This image at the end of the trailer gave us an idea of what we could include in our final shot, and also how to promote the film. We decided that 'Coming Soon' was the most appropriate title to put instead of a certain date. We were also inspired to include social networking sites such as Facebook and Twitter.

Fishtank:

These awards were all included in the film trailer and include a variety of awards internationally. For example, 'Festival de Cannes'. It also features 'Best Film', 'Best Director' and 'Best Actress' which will give off a good impression to the audience. A star rating is also included, and words are used such as 'brilliant' and 'sensitive' suggesting the mood and atmosphere of the film.

These two shots from the trailer include plot spoilers/indicators of the storyline of the film. Both text fades in and out of the trailer, and the colour makes it stand out from the background.


Also, the text gives an effect as if it is associated with fish/underwater creatures - hence the name 'Fishtank'.


The simplistic text allows the audience to get a feel of the film, and to roughly understand what the film is about in order to be influenced to watch the film.